eXp Richmond
Recruiting the right agents, the right way.
A high-conversion recruitment website for eXp Realty's Richmond branch. Two distinct agent pathways, an interactive fit quiz, team profiles, a training calendar, and partner network — all designed to attract and convert experienced agents.
20+
Pages built
Team, pathway, event, and resource pages
2
Recruiting paths
Team integration vs GRIDx independent
Live
Production status
Deployed on Vercel
1
Developer
Design through deployment
The Challenge
Two paths, one brand.
eXp Realty Richmond needed to recruit two very different types of agents: those looking for team integration with mentorship, training, and shared resources — and independent operators who want the GRIDx model with maximum autonomy and technology support.
Most real estate recruitment sites are generic brochure pages that look identical to every other brokerage. The brief was clear: build something that immediately communicates what makes this branch different, helps agents self-select the right path, and converts without requiring a phone call first.
The secondary challenge was partner integration — lenders, title companies, and service providers who form the support network that agents actually care about when choosing a brokerage.
The Solution
A recruiting funnel, not a brochure.
Dual-Path Homepage
The homepage immediately splits visitors into two clear paths: Team Integration for agents who want structure, or GRIDx Independence for operators who want autonomy. No guessing, no generic pitch.
Interactive Fit Quiz
A multi-step quiz that helps agents self-select the right path based on their experience level, business goals, and working style. Results include a personalized recommendation and direct booking link.
Team Profiles
Detailed team pages with member profiles, specialties, production stats, and testimonials. Each team has its own identity and recruiting pitch — not just a grid of headshots.
Training Calendar
A living calendar of training events, workshops, and masterclasses. Positions the branch as an ongoing education resource — not just a place to hang a license.
Partner Network
Dedicated pages for lending partners, title companies, and service providers. Positions the support network as a competitive advantage that agents get access to by joining.
Conversion Architecture
Every page has a clear CTA hierarchy — primary booking, secondary form capture, tertiary quiz entry. No dead-end pages. Every visit has a next step.
Tech Stack
Fast to build, fast to load.
Next.js 16Static site generation, App Router, server components
Tailwind v4Custom design system with eXp brand integration
VercelProduction hosting with edge delivery and analytics
The Result
A recruiting engine, not a webpage.
The site launched with 20+ pages covering both recruiting paths, full team profiles, partner network pages, a training calendar, and an interactive fit quiz — all statically generated for instant load times.
The dual-path architecture means agents immediately see themselves in the right context. Team-oriented agents land on mentorship and collaboration messaging. Independent operators land on technology, autonomy, and revenue share. No one gets a generic pitch.
The site is the branch's primary recruiting tool — replacing PDF brochures, cold email decks, and in-person pitch meetings with a 24/7 conversion engine that does the work before the first call.
Need a site that recruits?
Whether you're a brokerage, a team, or a firm that needs to attract talent — book a call and I'll show you how to turn your website into a recruiting engine.