MGT®
Loading page contentDominate the largest military real estate market in America.
A full-stack recruiting platform for eXp Realty's Black Lion team in Hampton Roads. 43 pages covering 8 cities from Williamsburg to Virginia Beach, a complete admin panel with lead management, an interactive fit quiz, income calculator, and a custom dark-themed brand system built around the military market.
0
Pages built
Marketing, admin, and API routes
0
City pages
Newport News to Virginia Beach
2 Days
Build time
Architecture to production
1
Developer
Design through deployment
The Challenge
Kerry Ferdinand needed a recruiting platform that matched the intensity of the Hampton Roads military market. With 100,000+ active-duty personnel rotating through Naval Station Norfolk, Langley AFB, and Newport News Shipbuilding, the opportunity is massive but the messaging had to be specific.
The existing eXp Richmond site was purpose-built for the Richmond metro. Black Lion needed its own identity: a dark, premium brand system (BLT Gerhard Display, blood red accents on flat black), 8 area-specific city pages with real market data, and an admin panel that Kerry could use to manage incoming leads without any technical knowledge.
Timeline: the client wanted to see something live before the weekend. That gave us roughly 48 hours from kickoff to production.
The Solution
Every page speaks directly to the Hampton Roads military market. PCS relocation cycles, base-specific neighborhood guides, and market stats that military families actually care about.
Newport News, Hampton, Norfolk, Virginia Beach, Chesapeake, Williamsburg, Suffolk, and Yorktown. Each with real neighborhood counts, market highlights, and team assignments.
Dashboard with lead analytics, pipeline management, team member management with role-based permissions, notification center, and CSV export. Kerry runs his business from this.
7-question quiz that recommends Team or GRIDx path based on experience, goals, and working style. Captures leads with email on results page.
Side-by-side comparison of eXp vs traditional brokerage earnings. Factors in revenue share, stock awards, and cap structure with real math.
Dark-mode-only design built around BLT Gerhard Display headlines, blood red (#A72B2A) accents, cream text on flat black. Zero stock photos. All images generated via nano-banana Pro.
Tech Stack
The Result
The site launched with 43 pages, a full admin panel, and every piece of contact info verified. Kerry had a live recruiting platform before the weekend deadline.
The admin panel means Kerry manages leads, tracks analytics, and runs his pipeline without ever asking a developer for help. Lead forms feed directly into a Neon Postgres database with email notifications and CSV export.
The 8 city pages give Black Lion an SEO footprint across every major Hampton Roads market. Each page has real neighborhood data, military base proximity info, and direct CTAs. The fit quiz and income calculator do the convincing before Kerry ever picks up the phone.
If you need a full-stack platform that recruits, converts, and runs your business, book a call and I'll show you what 48 hours can do.